Damilola Babalola

Data Analyst/Scientist

WEMA Bank, Lagos, Nigeria

• Boosted product adoption through insightful segmentation models, leading to targeted marketing campaigns and personalized experiences.

• Created a churn classification model that enabled targeted engagement and successful customer recovery strategies.

• Reduced churn rate by creating an RFM model focused on customer engagement, mitigating risks, and fostering brand loyalty.

• Enhanced operational efficiency with streamlined ETL data pipelines and optimized reporting systems, facilitating faster decision-making.

• Developed a dynamic tracking system with dashboards and reports featuring KPIs, improving overall operational efficiency and decision-making.

Data Analyst

Crayford Kent Ventures, Ibadan, Nigeria

• Enhanced product quality and efficiency through detailed analysis and monitoring of production data.

• Improved operational efficiency and met production goals by collaborating with cross-functional teams to implement data-driven solutions.

• Developed dashboards for real-time performance monitoring, reducing waste and increasing production rate.

• Reduced downtime, lowered costs, and enhanced decision-making through predictive maintenance strategies and communication of data-driven insights to upper management.